Generative AI tools
AI 10 min read

Generative AI Tools in the Creative Domains: The Power and Pressure Game Is On!

Artificial intelligence (AI) has been one of the most transformative technologies of the 21st century, with a potential market size projected to reach $126 billion by 2025. – Economic Times

AI tools are used in various applications, from natural language processing and speech recognition to image and video analysis, recommendation systems, and autonomous vehicles. 

According to a report by McKinsey Global Institute, AI has the potential to create $13 trillion in global economic activity by 2030. Businesses and organizations of all sizes are already adopting AI tools to improve efficiency, automate processes, and gain insights from large datasets. 

AI tools are also used in healthcare to assist with diagnosis and treatment, in education to personalize learning, and in transportation to improve safety and efficiency.  

With the increasing availability and affordability of AI tools, there is no doubt that their impact will continue to grow in the coming years.

Take a look at how generative AI tools disrupt every prominent sector:

Generative AI Tools in all domains

In this content piece, we will help you explore various generative AI tools, the popular ones in each category, discuss their applications, and provide the necessary details surrounding them.

Model infrastructure

Model infrastructure refers to the tools and resources that support machine learning model development, deployment, and management. Developers can seamlessly use the frameworks, libraries, APIs, and other interfaces as part of the model infrastructure to build and integrate models with various applications. 

1. DataRobot

DataRobot is a commercial machine-learning platform that provides various tools for building and deploying machine-learning models.  

It includes tools for data preparation, model training, deployment, and automated machine-learning features that can help users quickly build and deploy models.  

DataRobot has been used by companies like Morgan Stanley, Dell, and UnitedHealth Group. 

2. MLflow  

MLflow is an open-source platform for managing the entire machine learning lifecycle, from data preparation to deployment.  

It includes tools for tracking experiments, packaging code into reproducible runs, and sharing and deploying models.  

According to the GitHub page, MLflow has over 13000 stars and around 500 contributors and is used by companies like Databricks, Microsoft, Meta, Toyota, and many more. 

3. TensorFlow Extended (TFX) 

TFX is an open-source platform for building end-to-end machine-learning pipelines with TensorFlow, Google’s popular machine-learning framework.   

It includes tools for data validation, model analysis, serving, integration with Kubernetes, and other tools for managing production machine learning infrastructure.  

According to their website, TFX is used by companies like Google, Spotify, Intel, and Airbus. 

4. Hugging Face Transformers 

Hugging Face Transformers is an open-source library that provides state-of-the-art natural language processing (NLP) models and tools for fine-tuning those models on custom datasets.  

It includes a variety of pre-trained models for tasks like text classification and question answering, as well as tools for training custom models on specific tasks.  

According to its GitHub page, Hugging Face Transformers has over 82,000 stars and over 1600 contributors.

5. OpenAI

OpenAI is an artificial intelligence research laboratory consisting of the for-profit corporation OpenAI LP and its parent company, the non-profit OpenAI Inc. 

OpenAI’s infrastructure includes the OpenAI API, a commercial product that allows developers to access OpenAI’s powerful language models through a simple API, and the OpenAI Codex, a product that generates human-like code from natural language inputs. 

OpenAI is in the limelight because of its disruptive innovations like ChatGPT and DALL-E 2 for content and design. 

These tools can be handy for building and managing machine learning models at scale. 

However, it’s essential to consider factors like cost, compatibility with existing infrastructure, and specific needs when choosing which model infrastructure to use.

Differences among DataRobot, MLFlow, TensorFlow Extended, Hugging Face Transformers, and OpenAI

Differences among DataRobot, MLFlow, TensorFlow Extended, Hugging Face Transformers, and OpenAI

Content/Copywriting Domain

1. GPT-3

Developed by OpenAI, GPT-3 (Generative Pre-trained Transformer 3) is a powerful language model that uses machine learning to generate natural language text.  

It has been trained on massive data and can write articles, product descriptions, and poetry. 

While we are at it, let us tell you that GPT-3 and ChatGPT are two different platforms responsible for different sets if activities. 

Check out this video added below to understand how GPT-3 works.

2. is an AI-powered writing tool that helps users create high-quality content in seconds.  

Its algorithms are trained on millions of text samples to generate engaging and compelling content, including social media posts, blog articles, product descriptions, and more. 

3. (Formerly known as is an AI-powered writing tool that helps users generate content for marketing, SEO, social media, and more.  

Its algorithms can write articles, ads, and landing pages and even helps users with content research and creativity. 

4. Writesonic 

Writesonic is an AI-powered writing tool that helps users create marketing copy, social media posts, landing pages, and more.  

It uses GPT-3 to generate high-quality, engaging content and includes tone analysis and optimization features. 

5. ContentBot

ContentBot is an AI-powered writing tool that helps users create content for blogs, social media, and e-commerce websites.  

It can generate product descriptions, social media posts, and blog articles, including sentiment analysis and language translation features. 

If you are tired of staring at a blank screen while struggling to come up with fresh content ideas due to lack of that creative spark these Generative AI content tools will definitely come in handy.

Divergence: GPT-3 vs. vs. vs. Writesonic vs. ContentBot

Divergence_ GPT-3 vs. vs. vs. Writesonic vs. ContentBot

Designing domain

1. DALL-E 2

DALL-E 2 is a new version of the original DALL-E AI model developed by OpenAI.  

This advanced AI model can generate high-quality images from text descriptions and even generate novel images based on combinations of different concepts. 

DALL-E 2 is a breakthrough in artificial intelligence with many potential applications, including art, design, and advertising. 

2. Lensa 

Lensa is an AI-powered photo editing app that uses machine learning algorithms to automatically enhance and retouch portrait photos.  

It can remove blemishes, smoothen the skin, adjust lighting, and more, all with just a few taps.  

It also includes features for adjusting hair color and style and can generate new hairstyles based on the user’s preferences. 

3. Midjourney 

Midjourney is an AI-powered design platform that uses machine learning algorithms to help designers create unique and custom designs for websites and mobile apps.  

It uses a combination of user feedback and AI-generated suggestions to create designs that are both visually appealing and user-friendly.  

Midjourney can help designers with font selection, color palettes, and layout design tasks. It’s an excellent tool for designers who want to streamline their workflow and create high-quality designs quickly. 

4. Craiyon

Craiyon uses advanced deep-learning algorithms to generate the most accurate and high-quality images based on user input.  

The fraternity considers it a revolutionary tool because it takes advantage of deep learning and machine learning, producing the most-refined output. 

5. NightCafe 

NightCafe Studio uses machine learning algorithms to generate high-quality, diverse, realistic images.  

The company was founded by a team of technocrats who are or love art at NVIDIA.  

It uses a combination of styled-based and progressive growing techniques to produce images that are not only high in resolution but also demonstrate the soul of the art.

Each tool demonstrates AI’s power and potential in image creation, photo editing, and design. Leveraging advanced machine learning algorithms can help users create high-quality visual content quickly and easily. 

Face-off: DALL-E 2 vs Lensa vs Midjourney vs Craiyon vs NightCafe

Face-off_ DALL-E 2 vs Lensa vs Midjourney vs Craiyon AI vs NightCafe

Video creation/editing domain

1. Synthesia 

Synthesia is an AI-powered video creation platform allowing users to easily create and customize video content using synthetic media technology.  

Synthesia allows users to create realistic, professional-quality videos using pre-existing templates or upload their own video content. 

It allows users to create videos featuring realistic human-like avatars or virtual spokespeople that can deliver customized messages or presentations.

2. Lumen5  

Lumen5 is an AI-powered video creation platform that can help users create engaging video content in minutes.  

It uses AI to generate video animations based on text and images, making it an excellent tool for creating social media videos, product demos, and explainer videos. 

3. Magisto

Magisto is an AI-powered video editing tool that helps users create professional-looking videos in minutes.  

Its AI algorithms analyze and edit raw video footage to create a polished and engaging final product. 

Magisto is an excellent tool for creating marketing videos, social media ads, and video content for websites and blogs.

4. D-ID

D-ID stands for ‘’De-identification.”  

It uses deep learning algorithms to produce high-quality and realistic videos based on the description provided by users.  

 The most significant advantage of D-ID is that it helps people from falling prey to facial recognition and facial identification technology when privacy is the biggest concern, and they are compromising their data. 

5. Descript 

Descript uses a combination of Natural Language Processing (NLP) algorithms and Automatic Speed Recognition (ASR) for better workflows and easy transcriptions and analysis of audio and video files.  

The key differentiator of Descript is that it automatically removes filler words like umm, and uh from the recordings while offering collaboration tools to help work for a team together on a single project. 

These tools can assist with video creation and editing, but it’s important to note that they are separate from human creativity and video production skills. Instead, they can be used as a starting point or to supplement existing video creation efforts.

Differentiation: Synthesia vs. Lumen5 vs. Magisto vs. Animoto vs. Descript

Differentiation_ Synthesia vs. Lumen5 vs. Magisto vs. D-ID vs. Descript

Coding domain

1. Replit Ghostwriter 

Replit Ghostwriter uses machine learning to produce an accurate and high-quality output quickly.   

Using Natural Language Processing (NLP) technique, it suggests improvements and changes to users’ texts that are the majority of programming codes. 

Replit ghostwriter comes in handy for programmers for technical documentation and code enhancement. 

2. TabNine

TabNine is a code completion tool that uses deep learning algorithms to provide highly accurate code suggestions.  

TabNine can be integrated with the most popular code editors and supports many programming languages.  

According to TabNine’s website, the tool has over 1M users and has been shown to improve code completion accuracy by up to 2.7x. 

3. DeepCode

DeepCode is an AI-powered code review tool that uses machine learning algorithms to identify potential issues and vulnerabilities in code.  

DeepCode can be integrated with GitHub and other popular code hosting platforms.  

According to DeepCode’s website, the tool has analyzed over 1 billion code lines and identified over 50,000 security vulnerabilities. 

4. Copilot

Copilot is a code generation tool developed by OpenAI and GitHub.  

It uses GPT-3, one of the most advanced natural language processing models available, to generate code snippets based on natural language descriptions.  

Copilot has a code completion rate of 78%, which is higher compared to the rate of 70%, where the copilot is not used. 

5. Mutable AI  

Mutable AI helps coders write clean code while saving time and increasing productivity.  

It analyses the codebase and recommends changes or improvements that make the code stable, reliable and readable. 

These AI-powered tools can be precious for developers looking to improve their productivity and code quality. 

Dissimilarities among Replit Ghostwriter, TabNine, DeepCode, Copilot, and Mutable AI

Dissimilarities among Replit, TabNine, DeepCode, Copilot, and Mutable

Closing lines 

The global AI market is expected to reach $15.7 trillion by 2030, with the largest share of this growth coming from the creative and media industries. – PwC report

Time is a precious commodity in today’s world, and creators are always looking for ways to optimize their workflows and produce higher-quality content in less time.   

The generative AI tools we’ve covered in this article offer a powerful solution to this challenge, enabling creators to automate repetitive tasks, generate stunning visuals and videos, and quickly build scalable machine-learning models.  

While some fear AI will replace human creators, others see it as a valuable tool for augmenting and enhancing human creativity.   

As AI evolves, it’s exciting to think about the new possibilities that will emerge in the years ahead.  

So, whether you’re a seasoned professional or just beginning, we advise you to learn how the dynamics have changed and how it can affect or help your business sail through!

Niyati Madhvani

A flamboyant, hazel-eyed lady, Niyati loves learning new dynamics around marketing and sales. She specializes in building relationships with people through her conversational and writing skills. When she is not thinking about the next content campaign, you'll find her traveling and dwelling in books of any genre!


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