Overview
As digital expectations soared and customer habits shifted, one of the prominent grocery chains in the US knew it couldn’t rely on traditional shopping experiences anymore. Shoppers were busier than ever, juggling work, family, and daily tasks, and traditional shopping methods no longer fit their fast-paced lives and needed faster, more flexible options. While mobile apps were helpful, they still required screens, taps, and time. The retailer saw a critical opportunity to lead the next wave: by making grocery shopping as simple as speaking. That’s when they turned to Rapidops to reimagine the experience with an AI-powered voice assistant. It enabled effortless list management, product discovery, and checkout across multiple devices without lifting a finger.
Services
Together with our client team, we conducted a series of customer interviews and learned that people have difficulty keeping up with their grocery shopping. Consumers constantly find themselves forgetting to order essential items.
We designed and built an AI-powered voice assistant that allows millions of consumers to fill up their shopping carts with the items they need and order them without needing to stop what they are doing - just with their voice. We were able to save them time, pain, and trips to the stores.
Enabling Natural Conversations
We strived to build a voice assistant that feels as natural as a casual conversation between two people. Hence, the assistant needs to understand the spoken language and converse within context. To design the interactions, we mapped out the end-to-end shopping journey as a series of natural conversations that a customer would expect to have with a person.
We found that variants, words, tones, and commands differed between user personas, and we built our research into a trained NLP service. The result was astonishingly delightful, natural two-way interactions filled with context, intelligence, and human touch.
Integration with Internal Systems and Multi-channel Platforms
Impact
After the successful MVP, we rolled out the voice assistant in 10+ markets, reaching millions of customers. Within few weeks of launch, the client realized massive growth as the customers started using voice commands and ultimately got an excellent shopping experience.
35%
Faster checkout completion
90%
Improvement in engagement
30%
Increase in cart value
25%
Increase in customer retention
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