Tapping into the new market of voice commerce
With 5 billion voice enabled devices in the market, voice commerce is the new channel for growth. Our client, a national retail giant, wanted to make grocery shopping simple and contextual for its millions of customers, and they partnered with us to build the first voice-enabled shopping assistant to automate grocery shopping.
Enabling natural conversations
We strived to build the voice-assistant that feels as natural as a casual conversation between two people. Hence, it is important for the assistant to understand the spoken language and converse within context.
To design the interactions, we mapped out the end-to-end shopping journey as a series of natural conversations that a customer would expect have with a person. We found that variants, words, tones and commands differed between user personas, and we built our research into a trained NLP service. The result was astonishingly delightful — natural two-way interactions that are filled with context, intelligence, and human touch.
When the customer asks the assistant to order “milk”, it knows which brand, type, and size you prefer, and orders it for you.
Launching newvoice-enabled services
With a well-informed platform roadmap, we and our client team continue to improve experiences and launch new voice-enabled services.
- Aisle Location
- Store Locator
- Amazon Alexa
Real orders and millions of customers
After the successful MVP, we rolled out the voice-assistant in 10+ markets reaching millions of customers. Within the first week of launch, the customers started placing voice orders, and it's growing.
The platform quickly became a strategic enterprise asset with real revenue and recognition from the industry. We can’t wait to see it grow and make a meaningful impact in customers’ lives.