Overview
Salesmate set out to redefine how businesses manage customer relationships, streamline sales processes, and enhance productivity. However, traditional CRMs were complex, inflexible, and failed to meet the evolving needs of modern sales teams. Salesmate aimed to create an intuitive, all-in-one solution that simplifies sales operations while driving efficiency and growth.
To achieve this vision, they partnered with us to transform their platform, ensuring seamless user experiences, intelligent automation, and scalable architecture, empowering sales teams to close deals faster and build stronger customer relationships.
Services
We partnered with Salesmate to design, develop, and scale a next-generation sales CRM that enhances team productivity, automates workflows, and delivers actionable insights. Our expertise in UX/UI design, cloud-native architecture, and AI-driven automation helped create an intuitive, high-performance platform tailored for modern sales teams. By integrating seamless multi-device access, robust data security, and intelligent analytics, we ensured Salesmate could provide a superior user experience, streamline sales processes, and drive business growth at scale.
A Platform with Infinite Paths and Possibilities
Our initial challenge was to decipher the vision of “Sales OS” to discover the product and core features that sales reps actually need and want to use. We also had to position Salesmate in its own category to ensure its not looked at as just another CRM platform. Sure, you can manage your contacts and sales - but it so much more than that!
We knew that Salesmate is not going to another app - it is going to be a highly complex, multi-faceted platform that has to maticulously balance form, function and fun to create outstanding sales experiences. In addition, with the competitive market and demanding customer needs, Salesmate will have to grow and adopt quickly.
To deliver on the Salesmate promise, we collaborated with Salesmate team to devise the product strategy, roadmap, user experience, and platform architecture. We took an iterative approach with a long-term vision. To adopt to the changing needs and inherent complexity, we designed the entire platform to be modular, extendable and intuitive - one component at a time.
Features
Flex to Fit Any Sales Process
We designed the technology, architecture, databases, and APIs that allowed us to deliver the MVP in 12 weeks without compromising flexibility and extendability.
Automating the Sales Playbook
With multiple research and design sessions, we devised and built a suite of features that can enable sales teams to save time from follow-ups and busy work.
Rapidops team architected and built a fully automated and containerized cloud platform for our 650+ live services, countless moving parts, and stringent security requirements. It reduced our costs by 40% and drastically improved performance and uptime.
Sam M.
Co-founder / Salesmate
Cloud Native Architecture
Salesmate is the primary system for all customer information and communication. Any downtime, even for minutes, stops thousands of sales reps’ from selling. The stakes are high.
Hence, we had to adhere to the highest standards of reliability, performance, and scalability. We built a world-class infrastructure and architecture on the Google Cloud Platform that automatically scales on-demand and restores from failures without human interventions.
The App Store & Ecosystem
With APIs, SDKs, and Zapier interfaces, we enabled 700+ native and third-party integrations.
Impact
Most of Salesmate's customers work remotely and on-the-go too. And they need comprehensive access to their customer data and sales tools, not a cookie-cutter mobile app with limited functionality. Our mobile team, brought the entire Salesmate experience to Android, iPhone, and iPad with powerful native apps. It made Salesmate the most mobile-rich CRM and sales software on the market, and customers loved it.
200+
Configurable features
700+
Integrations
140+
Microservice automation
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