online voice shopping experience

Grocery shopping with your voice-assistant

How we helped a US retail giant deliver hands-free shopping experiences?

Strategy · Transformation · Engineering · Innovation

Tapping into the new
market of voice commerce

With 5 billion voice-enabled devices in the market, voice commerce is a new channel for growth. Our client, a national retail giant, wanted to make grocery shopping simple and contextual for its millions of customers, and they partnered with us to build the first voice-enabled grocery shopping assistant for their millions of customers.

voice-enabled  grocery shoppingvoice commerce platformGoogle Home Voice-enabled Platform

Don’t stop living
for shopping groceries

Together with our client team, we conducted a series of customer interviews, and we learned that people have a difficult time keeping up with their grocery shopping. Consumers constantly find themselves forgetting to order important items.

They often remember things that they are running out of when cooking (making a delicious cake) or working (doing laundry) with their hands full. Some elderly customers tend to forget to buy the routine items they need. Many customers are busy professionals and families who don’t have time to visit stores, and they want their groceries delivered to their doorstep.

Introducing Voice Shopping

We designed and built an AI-powered voice-assistant that allows millions of consumers to fill up their shopping carts with the items they need and order them without needing to stop what they are doing - just with their voice. We were able to save them time, pain and trips to the stores.

Hey Google, add mozzarella to my list
A NEW platform for growth

Voice commerce is the new frontier

We learned that voice is going to be a unique opportunity and it will need a solid tech foundation to support the growth. We came with the platform strategy - launch personalized and voice-enabled products and services by enabling the platform economics - scale, speed, re-usability, and cost savings.

We integrated the client’s internal systems, developed new modules, and delivered a strong foundation for delivering flawless and conversational experiences across multiple channels.

retail data analytics
  • APIs
  • Interaction Engine
  • Security
  • Data Analytics
  • Personalization
  • NLP

Enabling natural conversations

We strived to build the voice-assistant that feels as natural as a casual conversation between two people. Hence, the assistant needs to understand the spoken language and converse within context.

To design the interactions, we mapped out the end-to-end shopping journey as a series of natural conversations that a customer would expect have with a person. We found that variants, words, tones and commands differed between user personas, and we built our research into a trained NLP service. The result was astonishingly delightful — natural two-way interactions that are filled with context, intelligence, and human touch.

Just like having a personal shopper in the kitchen

When the customer asks the assistant to order “milk”, it knows which brand, type, and size you prefer, and orders it for you.

Order using Google Assistant
Google AssistantMessengerAlexachatbotSiri

Enabling brand new
voice-enabled experiences

With a well-informed platform roadmap, we and our client team continue to improve experiences and launch new voice-enabled services.

  • Aisle Location
  • Store Locator
  • Pharmacy
  • Amazon Alexa

Real orders and thousands of customers

After the successful MVP, we rolled out the voice-assistant in 10+ markets, reaching millions of customers. Within the first week of launch, the customers started placing voice orders, and it's growing.

The platform quickly became a strategic enterprise asset with real revenue and recognition from the industry. We can’t wait to see it grow and make a meaningful impact on customers’ lives.

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