omnichannel retail platform

A fresh take on online grocery shopping

How we helped Harris Teeter
transform grocery shopping?

Services

Strategy, Transformation, Engineering & Innovation

Challenge

Harris Teeter (‘HT’) is one the largest grocery chains in the southeast United States with millions of customers and billions of dollars in revenue.

With the digital wave disrupting the retail industry, Harris Teeter wanted to be the market leader by reshaping customer experiences across all channels - web, mobile, email and stores.

digital transformation retail industrydigital transformation retail industry

Harris Teeter’s old mobile and website experiences.

Harris Teeter’s digital infrastructure was fragmented with legacy systems, third-party apps, and old user interfaces. Many systems were rigid and were preventing HT from using the latest tech, design, and data to deliver personalized and connected experiences that could transform their business. Harris Teeter partnered with us to deliver on their digital ambitions that later made them a leader in digital retail.

eBusinessomnichannel retail platform

Omnichannel Experiences Platform

Based on customer and market research, we found that customers want a fast, integrated, and intuitive shopping experience across all channels - mobile, web, and stores - that aligns with their grocery shopping habits. We worked with HT team to devise an aggressive omnichannel strategy and roadmap to build the eBusiness platform and to transform all existing customer-facing channels.

The platform integrated 20+ legacy and third-party systems to offer 400+ cross-channel digital and analytics services through APIs to seamlessly power all customer facing channels - web, mobile and stores

We orchestrated all dependencies into a reusable Omnichannel API platform to create a consistent and integrated experience across web, mobile, and store. We displaced multiple internal systems, and launch new digital products and services with a marginal cost and effort.

A Fresh Online Shopping Experience

Digital shoppers expect companies to offer personalized products and experience to satisfy their unique needs. The new web experience offered customers a curated selection of products and promotions based on their personal shopping behaviors. It also allows them to browse and search the entire inventory at their nearby stores.

digital shopping experience retail

Next-gen Content Management System

Harris Teeter’s website was built with legacy Microsoft tech and it was time to redesign the web shopping experience for its millions of loyal customers. As the mainstream channel, the website also included corporate profiles, marketing initiatives, community programs, and many additional services, and we had to exceed expectations for all stakeholders.

Together with the HT team, we worked hard to understand various user groups’ needs and evaluated multiple options. Within 3 months, we launched a beautiful content management system and personalized storefront that received raving reviews from all stakeholders and customers.

retail experiencentfood ordering system
online recipes and food orderretail experience development
user managementretail chatbot development
grocery and pharmacy shopping portal
next-gen content managementgrocery app developmentgeolocation retail
retail experiencentfood ordering systemretail chatbot developmentonline recipes and food ordergrocery app developmentgeolocation retailnext-gen content managementuser managementretail experience development
Madison Palermo

Rapidops’ team’s ability to understand the vision and translate it into
digital products is mind-blowing. They are smart, efficient, and
knowledgeable. They push our thinking, build high-quality
software, and deliver the results.

Senior Manager, eCommerce

New Experience!

Digital shoppers expect companies to offer personalized products and experience to satisfy their unique needs. The new web experience offered customers a curated selection of products and promotions based on their personal shopping behaviors. It also allows them to browse and search the entire inventory at their nearby stores.

digital experience
grocery shopping digital experience

Grocery shopping made easy

The savvy digital users can seamlessly shop between mobile and web apps - e.g. build their shopping lists, place delivery, and pick-up orders, refill their prescriptions, and redeem coupons.

Constantly shipping new digital products and services

Since 2016, we’ve launched 30+ digital products, services, and countless innovations that continue to allow Harris Teeter to be a leader in digital retail.

Instacart
Integration

HT Fuel
Points

Rush
Delivery

Delivery
Notifications

Mobile
Payments

Customers can’t have enough of it!

omnichannel retailing

Customers can’t have enough of it!

iOS app userAndroid app userUser experience for HT

Impact

Our cross-functional product team devised a product strategy, roadmap, and launched the first version of the new website in less than 3-months.

We picked cutting-edge open source technologies and agile practices to deliver a strong technical and process-based foundation that allowed Harris Teeter to grow their e-commerce presence by leaps and bounds.

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