Business leaders cannot just pen down the digital transformation of their business process; they must communicate a vision of what must be achieved, how, and why!
Were you able to recover from the onslaught caused by Covid-19? If yes, then we are happy for you. You are the 40% that made the cut and came out victorious in the battle! How much effect did the pandemic have on your business process, customer turnover, and your overall revenue cycle? Because what we have witnessed this pandemic put the digital transformation agenda on the fast track for many businesses.
The biggest and most important question we want to ask you is this, “Did you feel your entire business process got paralyzed because of the lockdown which was placed to deal with this crisis?“
Many business leaders took the high road towards digitally transforming their legacy business process and were untouched by this pandemic and the lockdown. This entails a straightforward fact that predicting the future and keeping up with dynamic business trends is a crucial point for businesses to be profitable and scale up.
Successful business operation in this modern age is different from what it was around a decade ago! The technological advances and abundance of information in this new world push business honchos to rethink their product and service strategy.
125,000 enterprises expect revenue from their digital initiatives to increase by 80% by 2020 – Gartner
Companies that have come in the last 4-5 years know more about digital transformation. It is encoded into their business DNA, while the ones that have existed for the past 15-20 years find it challenging to adopt digital transformation.
In this article, we will help you understand what digital transformation is, why you need it and how you can successfully go for a complete change of your business processes?
What is digital transformation?
From modernizing your IT infrastructure to digitalizing your legacy systems to implementing modern digital business processes, everything is part of digital transformation.
Digital transformation is the foundational shift in the way businesses provide value to their customers.
You go in-depth and consider customer needs by analysing their behaviour and implementing technology to improve the end-user experience. The end users can be your customers or even the employees of your organization.
The digital transformation initiative had already become a crucial part of the future strategy for many business owners. However, in the wake of this pandemic, there has been a shift in its priority now.
Some interesting statistics that highlight the importance of digital transformation for business owners
Creating a digital transformation strategy
For thriving in Industrial 4.0 and beyond, businesses must move away from legacy, an analog business process, to digital solutions.
- In 2009, Uber transformed the entire taxi industry
- Retail behemoth Amazon launched its cashier-less checkout store Amazon Go in 2019
- Google’s self-driving vehicles venture
Undergoing a digital transformation is much more than
- adopting a new technology
- investing in fancy tools
- upgrading current systems
It is about disruption but in a planned manner. It would help to develop a strategy or the execution of your digital transformation, as it helps business leaders get answers to these critical questions:
- Where are you now?
- Where do you want to be?
- How are you going to get there?
You need to adapt a data-driven model for intelligent decisioning to wade safely through your plan of organizational digital disruption.
Here is how you can create a winning digital transformation strategy:
1. All aboard
You need everyone aboard, from the top-down, before you go into this endeavor as it affects every part of your business. You can’t implement a strategy without buy-in and alignment from all key players in the company.
2. Assessment or procurement of funds
“So, what is the budget you want to allocate in this initiative?” Before answering, keep in mind that digital transformation is an ongoing approach to how your decision will touch on all parts of the organization, including – operations, employees, and customers.
A planned budget allocation helps you structure your strategy as you
- identify priorities,
- allocate resources, and
- determine scope
3. Assessing your current business state
After getting crucial members to buy-in and create a budget, start laying the groundwork for your strategy. Start by assessing your current business state.
Analyzing the current state of your business allows you to
- Assess organizational culture
- Evaluate your workforce’s skill
- Map out existing processes, operations, organizational structure, and roles
- Identify opportunities and pain points that you need to address
4. Identifying your goals and desired outcomes
- “What are your digital goals?”
- “How do you hope to achieve them?”
- “What experiences are you trying to create for your customers and employees?”
Consider these questions and remember, the focus must always be on the long game. Being a bit bold and ambitious with your vision allows you to achieve your business’s fundamental, long-term goals.
5. Creating the digital transformation roadmap
After identifying the gaps and outlining your goals, now is the time to develop your strategic roadmap. This roadmap will help you achieve your vision. Create the map of how you will reach from present point A to future point B.
This will include – Infrastructural reframing, employee training, new talents, technological stack, and transitioning to a more agile development process.
What are the stages of digital transformation?
First Stage – Business as usual
Businesses operate with old customer perspectives, processes, metrics, business models, and technology.
Second Stage – Being present and active
Businesses have recognized the need for transformation. They are doing so with smaller experimentation that is targeted for improving specific processes.
Third Stage – The formalization
Businesses now conduct intentional experimentation at a more favorable rate where the change agents are currently seeking executive support for new resources and technology.
Fourth stage – Being Strategic
The work culture roadblock has been crossed with individual groups now realizing the acceleration of work advanced collaboration brings to the entire process.
Fifth Stage – Converging
There is a digital transformation team that will guide strategy, operations, and customer-centric goals. The support for digital transformation is solidified now.
Sixth Stage – Being innovative and adaptive
The business is now digitally transformed. Executives and strategists adjust to the new ecosystem and start acting upon current and future technology trends to scale the business.
Examples of successful digital transformation achieved by companies
Let’s now take a look at examples of companies that have genuinely aced in digital transformation.
The company took note of the opportunities new technologies created for retail and focused on boosting its digital presence to outpace competing brands. They
- updated their e-commerce strategy powered by insights from customer and product analytics.
- experimented with digital campaigns on social media and used insights from online interactions with customers to improve the offline shopping experience.
- made headlines for launching one-of-a-kind concept stores, which blend the digital and physical experience.
Nike created a well-thought digital transformation roadmap. As a result, they stayed resilient and profitable even during the pandemic.
Nike stock “soared to 11% in the latest earnings announcements, reflecting an increase in online-order and passing Wall Street estimates Harvard Business School Digital Initiative.
At the end of 2017, Home Depot decided to spend $11.1 over the next three years to transform itself into a more digitally focused business.
The result was a revenue increase from $101 billion in 2017 to $115 billion – $120 billion in 2020.
Home Depot hired an extra 1,000 IT staff to speed up the entire process, including software engineers, user-experience designers, and product managers.
Digital transformation has impacted retail customer experience as well as in-store and online retail operations.
Here are some examples of digital transformation in retail
- Personalized product recommendations powered by AI and Machine Learning
- Loyalty apps
- Virtual shopping assistants
- Smart mirrors in changing rooms
Amazon Go is the best example that depicts emerging technologies are transforming shopping. It’s the first brick-and-mortar grocery store where customers can skip checkout. They can easily achieve this by
- scanning a QR code on their phones upon entrance
- pick up the items they need
- leave the store
Concluding thoughts: Empower your business and workforce to achieve business goals
Businesses must empower their organization by enabling the employees to work in new ways. Digital transformations require cultural and behavioral changes like
- calculated risk-taking
- increased collaboration
Successful transformations achieved by businesses are empowering employees to embrace technological changes in the organization. And businesses that have not taken the road to digital transformation must start taking initiatives toward the same.
With Rapidops as your digital transformation consultant, you can experience flawless legacy migration and integration using the best technologies. We assisted one of our clients to automate their delegation, discounting, and other functions. This helped in decreasing human interaction or dependency. We helped them integrate, automate, and digitize disjointed systems and processes to grow their business.
Do you want to transform your idea or vision into a final, ROI-driven project? Let’s chat and discuss how Rapidops can become your visionary digital product development partner in launching your next digital initiative to stay ahead of the curve.
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