Strategy 8 min read Aug 2023

11 Ways Progressive Web Apps (PWA) Can Improve Your ROI

In today’s swiftly evolving digital landscape, where over half of all internet traffic comes from mobile phones and other internet-enabled devices, are you prepared to engage your audience on their different devices and preferred platforms?

Consider this: the average mobile conversion rate is a meager 2.6%, meaning that out of every 100 mobile visitors, only a handful will take desired actions like making a purchase.

The problem

As a business leader, optimizing your native mobile app and presence can pose significant challenges. You may encounter difficulties in providing a seamless user experience, low conversion rates, or the high costs associated with native app development. These obstacles can limit your ability to improve your overall ROI.

But what if there were a solution to tackle all these issues?

The solution

In today’s business landscape, achieving top-notch performance is no longer a luxury – it’s a must for success and profitability. But how can you ensure optimal performance in spite of varying network and device conditions?

That’s where Progressive Web Apps (PWAs) come into play.

What are progressive web apps?

According to a report by Emergen Research, the global market for PWAs was $1.13 billion and is projected to reach a value of $10.44 billion by 2027, exhibiting a Compound Annual Growth Rate (CAGR) of 31.9%.

PWAs are an innovative breakthrough that Google fully supports, and it is rapidly emerging as the new industry norm and best practice for enhancing search engine performance.

Butcher of Blue’s PWA drove significant growth in mobile users, monthly active users, and conversions. The pages loaded 85% faster which led to a better user experience and improved engagement.

PWAs are not just a trendy term; they signify a significant change in web technology, connecting the divide between native apps and conventional web experiences.

Imagine having the best of both worlds – the aesthetics and functionality of native apps, along with the flexibility and reach of web apps – all while avoiding excessive development costs.

Progressive Web Apps (PWAs) offer the reliability, speed, and engagement of native apps, which can help you increase your mobile conversion rates and provide a top-notch user interface and experience, even under varying network conditions.

The most exciting part is that this relatively new concept is receiving a lot of attention and support, which means you can stay at the forefront of technology.

Whether you’re discovering PWAs or considering integrating them into different aspects of your business strategy, know this – they are more than just a technological trend.

By enhancing your website with PWAs, you’re cutting down development and maintenance expenses and enhancing your SEO and user engagement. That’s what PWAs can do for your business, offering an elegant and efficient solution to elevate your online presence.

Why do businesses need PWAs?

Progressive Web Apps (PWAs) are not only an excellent instance of technological advancement but also a game-changer for businesses operating in a mobile-centric market. The numbers speak for themselves:

A 68% surge in mobile traffic
A 15-fold boost in load and installation speed
A 25-times reduction in device storage use
An average conversion increase of 52%
A 78% hike in session duration
A 137% rise in user engagement
A 42.86% decrease in bounce rates
A 133.67% uptick in page views

But what do these statistics mean for your business? They translate into greater efficiency, customer satisfaction, and profitability. They are tangible benefits resulting from the superior user experience of progressive web applications.

From startups to industry leaders, adopting PWAs means aligning with modern consumer behavior and technological advancements. Their advantages aren’t merely incremental; they’re transformative, positioning your business at the forefront of mobile innovation.

In the following sections, we’ll explore how adopting PWAs can be a game-changing strategy for your company, unlocking new opportunities and delivering tangible improvements in ROI.

11 ways progressive web apps (PWA) can boost your ROI

1. Increased conversion rates

Imagine a smoother, more efficient online shopping experience. With a PWA, your customers can effortlessly browse products and finalize purchases. Personalized recommendations align with their preferences, leading to more sales. It’s like having a personal shopper assisting every customer.

2. Improved customer engagement

A progressive web app lets you create engaging experiences tailored to your customers. Whether it’s loyalty programs or content that speaks directly to their interests, your PWA becomes a hub of personalized interaction, fostering repeat business.

3. Reduced bounce rates

Slow-loading pages and laggy interactions can frustrate visitors. PWAs tackle this issue by caching content and handling tasks in the background. Your site remains responsive, encouraging visitors to explore and stay engaged.

4. Improved SEO

Elevate your website in search rankings with a PWA. You’re gaining traffic and attracting potential customers by ensuring your content is discoverable and user-friendly. It’s about being there when they search for what you offer.

5. Increased brand awareness

Consistency is key to building brand recognition. Your PWA’s unified look and strategically timed ensure that your brand is not just seen but remembered.

6. Reduced development and maintenance costs

Why reinvent the wheel? With a PWA, you’re using the same web technologies and tools that you already trust for your website. This approach saves time and resources, making both development and maintenance more budget-friendly.

7. Enhanced security

Trust is vital in online transactions. By implementing features like HTTPS, your PWA ensures that customer data remains secure. It’s about creating a digital environment where your customers feel safe.

8. Global reach

Geographical borders don’t confine your PWA. Through accessibility across various devices and thoughtful localization, your products or services can resonate with diverse audiences, regardless of location.

9. Scalability

Business growth is exciting but requires your digital presence to scale with it. With cloud deployment and caching capabilities, your PWA adapts to higher demands, ensuring that everyone gets the exceptional experience they expect.

10. Reliability

The internet isn’t always reliable, but your PWA can be. Offline access means your app work offline, and customers can continue interacting with your content even when their network connection falters. It’s like having a 24/7 storefront that’s always open.

11. Upgradability

Keeping your app fresh and up-to-date doesn’t have to be a headache. With a PWA, updates flow seamlessly, just like on your website. Your customers always have the latest and greatest without any extra effort on their part.

Unlock the power of Progressive Web Apps with Rapidops

In today’s dynamic digital landscape, harness the potential of PWAs to boost your ROI and captivate your audience across devices and platforms. Ready to elevate your digital presence and ROI with Progressive Web Apps? Contact us Rapidops today to get started.

FAQs related to Progressive Web Apps (PWAs)

Q1. What are Progressive Web Apps, and how do they work?

Imagine Progressive Web Apps (PWAs) as a bridge connecting the best web pages, installed apps, and native apps. They’re web apps with superpowers—able to be installed on your device, send you notifications, and even work when you’re offline.

Using a combination of caching, service workers, and web app manifests, PWAs create a seamless and user-friendly experience that feels just like using a native app.

Q2. How can Progressive Web Apps improve industry performance?

PWAs can play a pivotal role for your online business’s success. They make your website snappier and more engaging, reducing the chances of visitors moving away in frustration because of a lagging application.

PWAs could translate to more customers and sales with better SEO and increased conversion rates. Plus, they save you a lot of development and maintenance costs making them a win-win investment.

Q3. What sets Progressive Web Apps apart from other technologies used for improving performance?

PWAs are like the Swiss Army knives of the digital world. They can run on any device with a web browser, offer ease of use with one-click installation, and maintain robust security protocols.

Unlike other technologies, they provide a blend of cross-platform compatibility, reduced barriers to entry, and user satisfaction—all with the look and feel of a native app.

Q4. What is the difference between a PWA and a native app?

While native apps are built for specific operating system systems, PWAs run in your web browser, making them universally accessible. They’re both powerful but in different ways. Here’s a snapshot:

Platform compatibility: PWAs are everywhere; native apps stick to one platform.
Development: PWAs use familiar web languages; native apps need specialized coding.
Security: Both can be secure, but PWAs use standard web defenses.
Ease of use: PWAs are a breeze to install; native apps can require more steps.
Cost: PWAs often save money; native apps can be pricier to develop and maintain.

Q5. What are the benefits of using PWAs over native apps?

If you’re weighing PWAs against native apps, consider the additional features, broader reach offline functionality, lower costs, ease of use, and consistent security that PWAs offer.

They’re like having your cake and eating it too, providing the functionality of native apps without limiting you to one platform or draining your budget.

Q6. What are some examples of PWAs?

From Twitter to Starbucks, some big names have embraced PWAs. They let you tweet, order your favorite latte, read breaking news, or even check the weather—all without downloading separate apps. These are cool and tangible examples of how leading companies leverage PWAs to provide exceptional user experiences.

Q7. How do PWAs work?

Imagine a PWA as a well-trained personal assistant. They anticipate your needs, remember your favorite content (through caching), fetch the latest updates (via service workers), and present it all in a neat, personalized package (using web app manifests).

It’s all about giving you what you need when needed, even if your internet takes a break.

Q8. How do I install a PWA?

Installing a PWA is simple. You visit the website, click the install button, and follow the on-screen instructions; voila, you have a shiny new app icon on your home screen.

Q9. Are PWAs supported on all devices and platforms?

PWAs are like good friends; they’re there for you on most modern web browsers and devices. Though there are a few exceptions in modern browsers (looking at you, iOS Safari), the general compatibility across Chrome, Firefox, Edge, and others means that PWAs are ready to meet your audience wherever they are.

Q10. How do I create a PWA for my business?

Creating a PWA for your business is like building a custom-made suit. You can choose the fabric (a development framework like Ionic or PWABuilder) or hire a skilled tailor (a PWA developer) to craft it for you. Either way, with the right focus on user experience and functionality, you’ll have a PWA that fits your business perfectly.

Saptarshi Das

9+ years of expertise in content marketing, SEO, and SERP research. Creates informative, engaging content to achieve marketing goals. Empathetic approach and deep understanding of target audience needs. Expert in SEO optimization for maximum visibility. Your ideal content marketing strategist.

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