Overview

Salesmate, one of the fastest-growing technology and analytics firms in the United States, was grappling with the complexities of managing LinkedIn connections. Sales teams were overwhelmed by manual follow-ups, low response rates, and an absence of automated reminders, hindering effective prospecting. In response, Salesmate partnered with us to reimagine their digital engagement strategy. 

We deployed a focused 5-day design sprint to identify pain points and craft a solution that integrates seamlessly with their CRM, revolutionizing cold outreach and driving improved sales efficiency.

Services

To revolutionize cold outreach, we designed a solution that leverages advanced design sprint methodologies and seamless CRM integration to simplify LinkedIn connection management.

CRM & LinkedIn Integration

CRM & LinkedIn Integration

We integrated Salesmate’s CRM with LinkedIn, automating connection tracking and follow-ups. This integration reduces administrative tasks while ensuring every approved connection receives timely, personalized engagement—boosting response rates and overall sales efficiency.

Step by Step Solution

During the first phase of the project, we set out to understand the common challenges faced by sales teams when managing LinkedIn connections. The most common issue we discovered was the absence of reminders for approved LinkedIn connection requests.

Step by Step Solution
Step by Step Solution
Step by Step Solution
Step by Step Solution
Step by Step Solution
Step by Step Solution
Step by Step Solution
Step by Step Solution
Step by Step Solution
Step by Step Solution

Automated Outreach Optimization

By embedding automation within the outreach workflow, our solution streamlines connection management and nurtures leads through tailored follow-ups.

This not only minimizes manual intervention but also enhances the personalization of outreach efforts, driving higher engagement levels.

Rapidops team architected and built a fully automated and containerized cloud platform for our 650+ live services, countless moving parts, and stringent security requirements. It reduced our costs by 40% and drastically improved performance and uptime.

Sam M.

Sam M.

Co-founder / Salesmate
Sam M.

Collaborative Innovation Framework

Our approach fostered a culture of continuous learning and agile problem-solving through methods like “How Might We” and Assumption Mapping. This framework ensured that the solution was not only effective at launch but also adaptable for ongoing improvements in digital outreach strategies.
Collaborative Innovation Framework

Impact

Our transformative solution redefined Salesmate’s approach to LinkedIn engagement—elevating connection rates, slashing administrative overhead, and empowering sales teams to focus on high-value interactions that drive sustained growth.

80%

Reduction in process timing

90%

Improvement in accuracy

25%

Savings on operational costs

Impact