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Transforming grocery shopping

Enabling omnichannel shopping experiences at a
leading US grocery retailer with rapidSHOP.

INNOVATION TRANSFORMATION AUTOMATION ENGINEERING

About Client

Headquartered in the U.S, the client is one of the leading grocery retailers with over 300+ stores across 7 states. With its high-quality brand and millions of loyal customers, the retailer generates multi-billion-dollar revenue. 

Leading U.S. Retailer

300 +

Stores

Challenge

Digital wave reshaped the competition paradigm in the global retail market, the client wanted to be the market leader by delivering omnichannel, on-demand, and personalized shopping experiences to its millions of customers across all channels - web, mobile, email, and stores.

However, the retailer’s digital channels and the underlying infrastructure were too rigid, disintegrated and old-school to deliver seamless shopping experiences across all channels. The retailer operated the online shopping through its corporate website, but they did not have mobile apps. It was offering store pick-up service and did not have grocery delivery capabilities. The customer experience was purely transactional.

1. Omnichannel Experience Engine

The platform orchestrated and integrated 15+ existing legacy systems, including loyalty, coupons, POS, security, and store directory with rapidSHOP's API-driven engine. It offers 350+ integrated ecommerce, engagement, and analytics features, which were ready to power all customer-facing channels.

2. Personalized Mobile & Web Shopping

rapidSHOP enabled customized mobile shopping experiences for iOS and Android as per the retailer's unique needs. It also replaced their existing corporate website and ecommerce store with a modern drag-and-drop CMS and intuitive storefront that connected the mobile and web experiences.

3. Automating Fullfilment & Delivery

rapidSHOP automated the end-to-end order fulfillment for curbside pick-ups and delivery orders across all stores with powerful store features.

Impact

The new digital revenue channel grew by triple-digit percents for multiple years and accounted for roughly half a billion dollars in yearly sales.

$500 MM

Digital Revenue

250k +

Orders / Month

Leader in online groceries

The retailer became a leader in the online groceries in their region and continues to remain the top grocer in their region.  ​

Reduced time & cost for each order by 30%

The new picking app enabled the store staff to eliminate many manual steps and mistakes that previously led to delays and customer agony.

Increased customer retention & avg. order size

The personalized experience made it easier for customers to find and purchase the products they like and often buy together. 

Seamless shopping experience

Equipped with the most advanced omnichannel technology, the retailer delivered seamless shopping experiences across web, mobile, email, and store touchpoints.