Harris Teeter

Reimagining grocery
shopping

How we helped Harris Teeter
transform grocery shopping?

Digital Transformation Challenge

Harris Teeter (‘HT’) is one the largest grocery chains in the southeast United States with millions of customers, and billions of dollars in revenue. With the digital wave disrupting the retail industry, Harris Teeter wanted to lead a digital transformation to reimage customer experiences across all channels - web, mobile, email and stores.

Harris Teeter’s digital infrastructure was fragmented with legacy systems, third-party apps, and old user interfaces. Many systems were rigid and were preventing HT from using the latest tech, design and data for delivering personalized and connected experiences that could transform their business. Harris Teeter partnered with us to deliver on their digital ambitions that later made them a leader in digital retail.

Omnichannel Retail Platform

Together with HT’s eBiz team, we came up with an aggressive strategy for developing the omnichannel platform that integrated 20+ legacy and third-party systems to offer 400+ fully-digitized cross-channel retail services. The platform is serving 50 million+ requests a month, and generating millions of dollars in digital sales.

CUSTOMER CHANNELS

  • Mobile

  • Web

  • Store

  • Email

RETAIL SERVICES

  • Online Orders
  • Promotions
  • Coupons
  • Loyalty Membership
  • Store Directory
  • Shopping Lists
  • Products
  • Personalization

FOUNDATION

  • Integrations
  • Automations
  • Security
  • Analytics