For modern businesses, the website plays a crucial role in their branding and creating awareness about their products and services. An appealing website with better content and awesome UI saves the business. As the world has seen many technological advancements, better web development tools and intuitive frameworks got developed. The increase in the number of smartphones and tablets brought the regular public closer to the internet.
Today, people shop online, be it for groceries, clothes, hotel bookings or buying the tickets of favorite flick using the web or mobile apps. Many players in the market want to have the biggest share of consumers in their kitty so staying competitive in this digital era of business is getting more relevant than ever.
In this race to be the numero uno, having sound information beforehand becomes a necessity. In this article, we will give you the glimpse of the trends that will prevail in web development, and we are sure that this article will help be of immense help in finding the top web development trends.
Progressive Web Applications
Progressive web apps (or PWAs) are apps that have the feel of native mobile apps but can work seamlessly while offline and provide an extraordinary user experience.
Progressive web apps made news in 2015. Moreover, the next year, the world was introduced to the pioneers of this technology.
In 2018, Progressive Web Applications will compete with native mobile apps.
With progressive web apps, users will be able to save the shortcut of any website on their home screen. Most of the information will be saved in the cache, meaning faster app load time.
Service workers that run in the background are responsible for updating the information whenever the internet connection is resumed. The ability to work without internet is the major advantage of progressive web apps.
- PWAs will get the much-deserved attention from the world and will become a true web development trend.
- As of now PWA’s have less feature on iOS devices as the platform is not supporting service workers.
- Jumia case study proves that the progressive web apps significantly help in improving the user engagement and lead to better conversions.
- The user experience of the PWAs will play the key role in making it popular amongst the crowd.
- Though this technology is new, almost like an infant, its future is very promising.
Single Page Applications (SPA)
One more web development trend that will be seen in 2018 is Single Page Application. SPAs allow developers and users in putting all the content onto one long scrollable page.
The advantage of this technology:
- The visitor will not experience any challenge such as
- complex navigation,
- the multi-level menu, and
- tons of text.
- All the necessary information is compiled on a single page to avoid any type of clutter.
- The user just needs to scroll the page to get the information.
The use cases of this technology are yet to be shared with the world, but as a development organization, we would add that is might not suit e-commerce websites.
However, at the same time, businesses will expressively benefit as they will be able to present their services in a simplified and engaging manner.
When visiting your one-page website, the user consumes the information consecutively and doesn’t jump over the pages in the random order. You have certain control over the way he learns more about your company.
- These websites will be a great tool for mobile users as these are more user-friendly.
- Cost-effective in terms of design, development, and hosting.
- Their extraordinary design and powerful accents will bring good conversion to the business.
Push Notifications from Websites
Mobile app notifications have turned out to be a highly effective means of user re-engagement. Recently this idea has also been implemented for websites. The user will visit a website and is asked by the website if he/she wants to enable push notifications. Depending on the need user will then get notifications of any changes that take place on the website even after the user closes the window.
For any organization that is into services and product,s this is crucial because they can keep the user engaged even when they are not visiting their website.
If you consider it in another manner, push notifications can play as an alternate option to companies who do not want to develop mobile apps. But, this can take place in rare cases.
Any additional information such as discounts, price cuts, bulk offers can be instantly conveyed to the users, hence increasing the redirect ratio to a website.
Push notifications are a step ahead of emails and SMS in providing crucial updated information. They are
- quick,
- user-friendly
- come on time, and
- don’t require any complicated actions.
Motion UI
Web design is also a part of the modern web development scenario and websites that have minimal animation and offer simple information-rich content are appreciated more.
Sophisticated motion UI is becoming popular in this field.
Animations allow businesses to add more style to their website and hence businesses can enable differentiate their website from other competitors websites which has a static UI.
Google AMP
Developing a mobile responsive website is necessary for this mobile-driven business scenario.
Around 80% of users browse websites on their smartphones itself.
As a business, you must take note of this statistic and develop a website that is mobile responsive. And make sure that you optimize your website so that it gets faster. Users hate to see the “loading” icon and jump away from any website that takes more than 3 seconds to load, yes, you read it right, just 3 seconds!
AMP (Accelerated Mobile Pages) released by Google helps in improving the mobile search experience and boosts the ranking because it is based on your pages SEO friendliness.
AMP pages work four times faster and use eight times lesser data if you compare them with the traditional mobile web pages.
To Sum It All Up
The web world is refining itself daily with the help of technological advancement. To be in the trend, it becomes necessary for businesses to develop such a website that will help them stay competitive.
The need of a cubicle has been surpassed by the need of having a responsive and responsible website because that is how your business will be judged.
Being knowledgeable about the web development trends will help you attract more customers, serve the existing customers in a better manner and encourage the old customers to keep coming back to you for fulfilling their needs.
As an organization, staying ahead in the web development trend will help you meet the needs of your customers. We hope that after reading this article, you have a clear idea of what technological advancements will be made in the world of web development.
If you still need to inquire regarding the unique way of how RapidOps develops digital products for its clients, then do get in touch with our team.
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