Top 3 Reasons Your Business Needs a Mobile App

Shailee Parikh

About 45% of businesses still don’t have a mobile app or site, according to a report from Adobe. On top of that, about 21% have both a mobile app as well as a responsive website whereas only 7% have mobile app.

But we can clearly see the change in consumer’s expectations about access of information. They expect to find product or company details anytime, anywhere. People aged between 13 to 50 are spending more time on mobile devices then computers. Consumer preferences have drastically shifted over the past 3 years, making it imperative for business owners to have a mobile app.

Here’s why your business also need to go the mobile way irrespective of your business size and type:

Instant customers connect

The best thing about mobile application is that it allows you to communicate with your customers in real time. You can actually engage them and enhance their experiences. Mobile apps help you inform customers about latest deals, send coupons, and lot more.

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Starbucks introduced its mobile app about two years back, which included a program known as My Starbucks Reward. iPhone users got an account that had to be filled up using real money once the app was downloaded. Users got stars which could be used for exchanging company’s production. This Rewards Program turned out to be very successful indeed.

Provide excellent support

A mobile app can turn out to be a useful customer service and support tool. It not only saves customers’ time but also adds value to your business. For instance, e-commerce stores have mobile apps that allow their customers to view and add their weekly shopping list and make buying decision on the go. To quote another example, banks let their mobile app users perform money transfer and check their bank statements using their handheld devices.

Product promotion

Business owners can increase sales and revenues significantly with help of location-based push notifications. Let’s say, you own a restaurant. Now, using a mobile app, you can actually send notifications to people within one mile radius of your restaurant and inform your target customers about coupons, discounts, new product launch and what not! Yes, this sounds awesome! Isn’t it?

As a business owner, must remember that your mobile app has to solve a real-problem. Also, it takes a considerable time before your mobile app starts generating revenues for your business. You can build the finest mobile app that could yield amazing results to your business. The only thing you need is to identify the problems your customers face and build a solution around that. Conduct proper research and analysis and most importantly hand pick an awesome team to make your dream idea a reality. All the best!


Shailee Parikh

I am a marketing enthusiast, who likes to try out disruptive ideas and deliver them effortlessly. Reading and writing about innovation, technology and startups interests me.

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